TrueMeter’s Skin in the Game: Aligning Our Economic Incentive
In most industries, service providers earn regardless of results. Energy is no different: brokers take their commissions, bill-pay agents collect their fees, and utilities pass along every cent of cost—while businesses absorb the risk. At TrueMeter (formerly EcoTrove), we believe that model is broken. If we claim to be your energy partner, our economics should be tied directly to your outcomes. That’s why we built TrueMeter with skin in the game: if we can’t deliver the savings we promise, we pay the difference.

Why Energy Management Is Misaligned Today
For CFOs and finance leaders, energy is one of the least predictable line items on the P&L. Utility bills fluctuate with fuel prices, peak demand charges, billing errors, and tariff complexity. Businesses often turn to intermediaries—but the incentives rarely line up:
- Brokers & consultants get paid whether or not savings materialize.
- Bill-pay agents (like Capturis, Engie) collect fees to move money around, but don’t reduce costs.
- Hardware vendors (solar, batteries, lighting retrofits) require large capital investments with payback horizons of years, not quarters.
The result? CFOs still face volatility, still overpay, and still shoulder the full risk.
TrueMeter’s Alignment Model
TrueMeter flips that model by putting our economics on the line alongside yours:
- Guaranteed Savings
When we give you a quote, we guarantee a fixed savings rate—up to 15% below your current utility spend. - Aligned Incentives
After onboarding, our optimization engine goes to work:
- Instantly switches you to lower-cost electricity suppliers.
- Negotiates bulk natural gas procurement.
- Optimizes rate plans (the average business has two optimal plans that change monthly).
- Claims available government rebates and clean energy incentives.
- Detects and corrects utility errors.
- Participates in wholesale market trading where possible.
- Instantly switches you to lower-cost electricity suppliers.
- If our algorithm lowers your costs below the guaranteed rate, we share in the upside. If we don’t, we lose money—not you.
- Zero Barriers
- No installations, no site visits.
- Cancellable 12-month contracts.
- Consolidated billing—multiple utilities, one flat invoice.
- Monthly reporting and on-demand dashboards.
- No installations, no site visits.
The Long Game
We don’t see ourselves as just another vendor or vertical SaaS company. Our goal is to be a true partner—an energy agent who stands shoulder-to-shoulder with our customers against a system designed to extract more every year.
That’s why we put our own economics at risk. We only win when you do.
👉 Learn more about how TrueMeter aligns directly with CFO outcomes: truemeter.com
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